We’ve seen great projects fall to pieces. We have also seen terrible ones that make no sense soar to great heights. Despite what people would like to think projects do not rise and fall on their merit. So what does dictate how they go? Many things.
Kickstarters Fail without Celebrity Endorsement
While this can’t do everything for you, as in the case of the Mutant Football League, it matters perhaps more than any other factor. From the Mandate to Lisa many games have gotten endorsements from big names in the industry. Not coincidentally they have watched the money flow in.
Kickstarters Fail Due to Aiming Too High without Planning
The previous point feeds into this one. Mutant Football League and many others kicked off with massive goals. They also did not have a promotional network to actually meet those goals. Setting up your Kickstarter with a huge amount is a quick way to do this. However, it is essential that you put in a lot of planning process before launching the Kickstarter process. For instance, you might want to start a Kickstarter For Board Games that you have developed. In such a case, you may need to plan for market research, inquire about the demand for the games, talk with other game developers, etc. That way, you will have an idea of what to expect when the Kickstarter begins.
Kickstarters Fail Due to Overconfidence
Both the Memory of Eldurim and The Doom that Came to Atlantic City! were really interesting projects that by all means should have made it. One fell to a lack of interest because it was so similar to Skyrim. The other fell to legal issues and many other problems.
“The Doom” had even succeeded before then. Merit without planning or advertising does absolutely nothing for you. That is why tapping into services like Dynamic Creative Ads and other marketing choices, will hopefully, offer up a better chance of succeeding during this time. The sad truth is that crowdfunding is not a meritocracy and those who think so are fools. It is a popularity contest and should be treated as such. So advertising can go a long way in reaching those people who you are targeting so you can get them on your side.
Kickstarters Fail Due to Lack of Interest
While this one happens the least it does happen. For example this “I Love You Mom” T-shirt. Things like this are widely available and people do not want them there or here.
The Final Piece of Advice on why Kickstarters Fail
Crowdfunding not an easy and happy go lucky way to make money for most people. For some it is, they reap an undeserved bounty. That however is not the average and if you go into it thinking that you are doomed to fail. For some of you this has already happened and you can only learn from it, our condolences.
