In the current state of gaming, marketing matters. You have to know your core market and demographics even early on. Are you an indie publisher? Do you want the main stream audience? No matter who you want to make your games for, you must know your audience. That is why today we will be talking about Newzoo. They cover the money and marketing aspect of our changing game industry. So what can you learn from this? Let us get started on finding out.
Newzoo has Launched an Interesting Study
Newzoo brings you information from 153 million American gamers. This particular study segments the spending into four interesting sections
- Computer Gamers
- Entertainment Gamers
- Personal Gamers
- Floating Screen Gamers
These have to do with the fact that many gamers now play on tablets. Others use their televisions to access the web. Mobile gaming is becoming more popular than ever as well. Mostly this Newzoo study goes over the fact that our industry is changing.
What You can Learn from Marketing in General
Newzoo and other sources can tell you more than just what game to make. You do not even have to make the game one way to start with. But you should eventually have a mobile, PC and Console version. Even better if you can integrate the fact that new graphics cards can use HD displays. Overall it gives you a guideline for the future of your game and the industry.
The Only Drawback to Such Services
Services such as Newzoo can be expensive. If you are just starting out, you may not be able to get such a service. On the upside, you can always contact a smaller marketer and publisher such as us. We would be more than happy to help you with your early marketing efforts. You may be surprised at how much you can learn about making a successful game.
