One small company is trying to push their sales up in a big way. Daedelic is having a GoG sale paired up with a new game known as Blackguards. They have drummed up a lot of hype but will it put them on top of the indie market?
The Daedelic GoG Sale
Most of the games in their catalog are at a more than 50 percent discount. They are also running a giveaway for many of their items on Facebook. You can like it to win various promotional items. Check out the sale yourself at GOG.com if you are interested.
The New Game: Blackguards
This sale coincided with the announcement of a new game. Blackguards is a turn-based RPG with the cliched story of a main character who is blamed for a murder they did not commit. They say the game is going to be “dark, sinister and different” due to this.
Why We Noticed Daedelic
While we have never been big fans of the company or their games this marketing gambit did make us take notice. They have set everything up so that their sale, Facebook and new game all promote the company at once. In spite of their somewhat lacking English (the press release reads “too late to safe her life” among other errors) skills they should do well.
The Marketing Upswing in Gaming
Why is this important? It shows that marketing even among smaller to mid-size companies is picking up. We’re reaching a point where all the top players in every part of the industry get there through really pushing their marketing online. They buy Instagram followers, strategies Facebook posts, and pick up all aspects of social media marketing on time. Yes, marketing is definitely a crucial aspect for every company today no matter the industry, and if they have a website to go along with that, then they look at how they can tap into Denver SEO companies, or ones like it, to help bring traffic to their website with a combination of SEO-marketing techniques.
Good marketing techniques can help in various ways, including upping the net promoter score of the company, increasing sales and overall recognition in the market, among other things. But the question is – how far should it go? It is generally based on the behavior of consumers, which can be studied in order to develop effective marketing strategies. Thus, many companies attempt to gather user data from various sources in an effort to place their product at the lowest price possible. Moreover, businesses tend to utilize marketing tools like Conjointly’s Van Westendorp PSM to determine the psychologically acceptable range of prices for a single product or service. Combining these marketing strategies can result in an increase in revenue and brand awareness.
The Mainstream is Now Indie
Our main fear with this is that the gameplay, writing and much more is going to be sacrificed in the face of marketing. While it may become the final deciding factor we would urge other developers to still focus on important gameplay aspects. Otherwise we’ll just replace the mainstream with an industry just as rotten.
You however should judge for yourself what impact this will have on the industry.
